Public relations in the digital age means combining a variety of skills and resources for full-impact PR programs. Three examples:
- When the U.S. operations of an international bank changed its name to reflect a shifting demographic, we employed a strategy that included social media, publicity, messaging, and blog development. The multi-year rollout, through 4 U.S. regions resulted in a positive, forward-looking image for the bank as it adopted its new structure.
- An investment management firm wanted to brand its style of investing. Publicity in major financial media, development of a blog and landing page, blog posts, White Paper, social media, marketing, and a lead generation strategy resulted in its enhanced profile to advisors, and increased AUM. (Case study below).
- A start-up wanted to shake up the financial media landscape and go head-to-head with the likes of CNBC. We generated publicity in major outlets such as The Wall Street Journal, Reuters, Financial Times, Chicago Tribune, Crain’s Chicago Business, Wired VC. We also created and managed an online newsroom.