dif·fer·ence | public relations in the digital age


The time

This is an exciting time for public relations. Digital communications has changed the game. A greater sense of creativity and freedom is coming into the business as we find new ways to help clients grow and dramatically increase exposure to target audiences.

It takes disparate skills to conduct effective PR programs today. We deal with — Visual information (infographics). Valuable content. Connected communications. Content marketing. Media relations (publicity). Editorial (these days they call it Storytelling). Developing and promoting radio shows. Streaming video. Webinars. Blogs. Websites.

I was involved in nearly every form of communication in 2013 (going into 2014), except paid advertising.

The thinking

We are non-traditional thinkers who value traditional values – client satisfaction, results, accountability, responsibility, professionalism. We understand our client’s business and we are responsive to their needs.


Media relations is a core competency. We consistently generate targeted coverage for clients on major television and video outlets, in print, on the radio, in blogs, and influential news wire services.

We produce web sites and blogs to support comprehensive communications programs.

Our editorial team includes accomplished journalists and writers. We access publicists, videographers, web designers and developers and SEO experts.


My mantra: content creation + distribution = PR for lasting impact.

Our work: PRforAdvisors | Finsquared 

  • I think you can add illiterate to the string of audacious @realDonaldTrump Tweets. It's "our" not "are." BAD! https://t.co/5JHr4XoYrU —...

    December 28, 2015
  • AdvisorCentral was created to keep advisors informed about investments, the markets and the economy. Every week AdvisorCentral posts analysis and...

    December 28, 2015
  • Google Tweak Reminds FAs to Get Mobile-Friendly A change next month in how websites will show up in some Google...

    March 19, 2015
  • I love HootSuite. I’ve been using it for years. It manages all my social media outlets very nicely and effectively....

    August 8, 2014
  • CMG Capital Management Group CEO Steve Blumenthal initiated his monthly analysis of the Zweig Bond Model in Forbes. See Zweig...

    August 4, 2014
  • Seeking Alpha, the popular and respected online financial community, has been dumped by Yahoo Finance. In an awkward missive to...

    August 2, 2014
  • Twitter is ascending, with new, impressive content marketing applications. Time to Tweep up. See Digital Intelligence Today....

    April 22, 2014
  • A huge shout out to Tom, Kristi, Woody, Beth and the entire growing tastytrade crew in Chicago for their two...

    December 3, 2013