Bad Bad HootSuite

Bad Bad Hoot SuiteI love HootSuite. I’ve been using it for years. It manages all my social media outlets very nicely and effectively. I pay $5.99 a month for the Premium version. Most everything was cool with HootSuite. Why did they have to screw it up?

Now they can choose content for you, and set it up to automatically Tweet for you. You too can become a Tweeting dummy and spam your audience with “relevant” Tweets many of which, I find, are completely irrelevant.  I know HootSuite’s intention. They want to make it easy for you and they want to increase involvement with their service. This is a “Beta” that I hope fails.

Think about this: Read or at least scan the links on Tweets before you re-Tweet. Take the time to engage, rather than simply pass along. Add something to the conversation rather than blah, blah, blah, Tweet, Tweet, Tweet.

Oh yeah – Make sure you re-Tweet this.


20 + years PR experience with agencies and as Partner at Influence Consulting Group. I specialize in integrating digital communications with media relations, editorial, social media, SEO and web dev.

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