Trouble At Seeking Alpha

Seeking Alpha logoSeeking Alpha, the popular and respected online financial community, has been dumped by Yahoo Finance. In an awkward missive to the legions of Seeking Alpha aficionados, Eli Hoffman, SA’s Editor-in-Chief, says that this is actually good news for SA contributors and followers. Why? SA will now pay contributors more, while not having to pay Yahoo Finance for traffic.

Why is this awkward? Because Hoffman makes it clear that it was Yahoo Finance’s decision to sever its relationship with Seeking Alpha, although he doesn’t say why. In a long letter to the SA community Hoffman attempts to play offense while being on the defensive. I don’t understand the SA pay structure for contributors (apparently, neither do contributors) but it seems miniscule. Can contributors actually earn substantial fees if they generate traffic on SA?

Most SA followers are clearly not happy about this development. Many say in comments that they follow SA articles through the ticker symbols on Yahoo Finance. Meanwhile, across town, Forbes contributors can earn real bucks.Forbes logo

Individually, 60 Forbes contributors made as much or more in 2013 than the $45,250 a year the Bureau of Labor Statistics says is the nationwide average for a professional reporter or correspondent. Five or so have built loyal big enough loyal audiences (the model pays more for repeat visitors) to top $100,000. Many dozens more make between $10,000 and $25,000.

About

20 + years PR experience with agencies and as Partner at Influence Consulting Group. I specialize in integrating digital communications with media relations, editorial, social media, SEO and web dev.

Posted in Media Tagged with:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

  • I think you can add illiterate to the string of audacious @realDonaldTrump Tweets. It's "our" not "are." BAD! https://t.co/5JHr4XoYrU —...

    December 28, 2015
  • AdvisorCentral was created to keep advisors informed about investments, the markets and the economy. Every week AdvisorCentral posts analysis and...

    December 28, 2015
  • Google Tweak Reminds FAs to Get Mobile-Friendly A change next month in how websites will show up in some Google...

    March 19, 2015
  • I love HootSuite. I’ve been using it for years. It manages all my social media outlets very nicely and effectively....

    August 8, 2014
  • CMG Capital Management Group CEO Steve Blumenthal initiated his monthly analysis of the Zweig Bond Model in Forbes. See Zweig...

    August 4, 2014
  • Seeking Alpha, the popular and respected online financial community, has been dumped by Yahoo Finance. In an awkward missive to...

    August 2, 2014
  • Twitter is ascending, with new, impressive content marketing applications. Time to Tweep up. See Digital Intelligence Today....

    April 22, 2014
  • A huge shout out to Tom, Kristi, Woody, Beth and the entire growing tastytrade crew in Chicago for their two...

    December 3, 2013