tastytrade ascends

tastytrade crew (left to right) Woody Ma, Kristi Ross, Tom SosnoffA huge shout out to Tom, Kristi, Woody, Beth and the entire growing tastytrade crew in Chicago for their two recent awards, plus a new joint venture, and a new studio to house growing media production capabilities. tastytrade, the world’s fastest growing online financial media company, was honored as the 2013 People’s Choice by Chicago Innovation Awards, recognizing the company’s groundbreaking work in financial media and technology.

30,000 votes were tallied for 100 finalists for People’s Choice (out of 562 nominations), and tastytrade emerged on top. tastytrade was also awarded the Gold in the 2013 Best in Biz Awards competition for the most innovative small company in North America.

tastytrade CEO and thinkorswim founder, Tom Sosnoff is teaming up with tastytrade logo Lightbank Founders Brad Keywell and Eric Lefkofsky to bring option trading to millennials.  dough, the newest software from the creators of tastytrade, uses elements of data visualization, mobile apps, web video, social networking and gaming. “dough is more interactivity and a ton more scale,” Tom said.  “We learned on tastytrade that investors will eat up content, but we’re still talking to a 50-year-old white male. thinkorswim scaled to 185,000 users in 10 years. We want to do that in a year or two. That’s why we went to Lightbank. They have proven with Groupon and Belly that they can scale.” Learn more about dough and read the full article in Crains Chicago Business. Theresa Carey from Barron’s Electronic Investor signed on for the beta test of dough. Excerpts from the Barron’s story:

Dough  acts  as  an  analytical  platform,  helping  you  find  profitable  trades.  It  has  six  modules:  a  trading  panel,  a  monitor  of  other  traders, portfolio  analysis,  the  Grid  (which  tracks  stocks),  an  activity  summary,  and  a  trading  journal.  The  interface  guides  you  through constructing  a  trade,  and  is  designed  to  show  you  the  effect  a  trade  will  have  on  your  portfolio.  ”We  designed  dough  to  put  the  fun  and the  challenge  back  into  finance.  Regardless  of  age  and  domain  experience,  dough  engages  through  investible  content,”  says  Sosnoff.

Learn more about dough and read the full article in Barron’s

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20 + years PR experience with agencies and as Partner at Influence Consulting Group. I specialize in integrating digital communications with media relations, editorial, social media, SEO and web dev.

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